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Type
Trade network
Impact focus
Communities
Headquarters
Sweden
Scandinavian Outdoor Group
Trade networkCommunitiesSweden
About Scandinavian Outdoor Group
The Scandinavian Outdoor Group (SOG) stands as a robust consortium of over 70 outdoor brands originating from Scandinavia. Bound by the rich heritage and traditions of the region, this group is reputed for crafting premium outdoor products. They are ignited by a passion for innovation, spurred by the challenges encountered in the demanding natural landscapes of Scandinavia. An intrinsic commitment to benefit people and nature echoes within their ethos, underscored by a deep-rooted passion and joy in their collective endeavour.
An advocate of unity, SOG strives to amplify the international presence of its Scandinavian member brands. This is achieved by fostering a cooperative platform and initiating projects that fortify both the brands’ image and profitability. A core belief in synergy inspires this consortium; they hold a conviction that collaboration can lead to exponential growth, transforming individual strengths into collective force.
Primarily targeting outdoor gear retailers and journalists beyond the Nordic region, SOG’s cooperation revolves around sales and media-oriented projects. This collaboration stems from a simple yet powerful insight: if equipment can withstand the rigorous conditions in the north, it surely will cater to outdoor enthusiasts worldwide.
By pooling resources and coordinating efforts to reach a broader customer base, SOG leverages collective strength to enhance efficiency and drive superior outcomes for retailers, media, and its members. The group’s ethos is inherently Scandinavian—friendly, informal, open, and democratic. Their credibility is further boosted by the member brands’ legacy of innovation, being the original creators of several renowned outdoor products like the liquid-filled compass, outdoor stove, and the integrated frame backpack, among others.
SOG operates as a non-profit, non-political association registered in Sweden, with over 70 respected manufacturers of outdoor equipment as its member companies. Decisions on projects, budget, and the board of directors are made during two member assemblies held each year (spring and fall), alongside planning meetings for projects, networking, and competence development seminars. SOG maintains an affiliation with the European Outdoor Group (EOG) as an associated member.
Scandinavian Outdoor Group works with
Halti
Finland • 51-200 employees
Sustainability score
Camping, Cross-country skiing, Road running, Ski mountaineering, Skiing, Trail running
Halti
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