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The Media For Sustainable Outdoors.

Smartwool
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Smartwool

go far. feel good.

 Country of origin: United States

 Year of birth: 1994

 Size: 51-200 employees

Sustainability score
2.52 /5
About Smartwool

Smartwool is an American apparel company that offers a range of products made primarily from treated merino wool.

The company was founded in 1994 by ski instructors Peter and Patty Duke in Steamboat Springs, Colorado. Smartwool products are treated with a proprietary process that makes them itch-free and resistant to shrinking.

The brand is marketed as performance apparel, with moisture-wicking performance and odour-reducing, anti-microbial properties.

Smartwool products are typically reviewed in the context of hiking and other outdoor activities, and are available for women, men, and kids. In addition to its focus on quality and performance, Smartwool is also known for its commitment to ethical sourcing and sustainability, including a move away from mulesing and a commitment to sourcing Merino wool exclusively from the New Zealand Merino Company.

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